What is Experiential Design?
All of PropMill’s design work is experiential: the user’s experience of a space, a device, an interface or a spectacle is what creates the memories we carry forward.
By focussing on the user’s experience—and the client’s experience—we are able to create pieces that can convey the story of a place, the essence of a brand or the thrill of interaction in a way that that is both practical and measurable for our clients.
Our background in industrial and environmental graphic design gives PropMill a strong appreciation of the importance of both the functional and aesthetic components of every project, over a wide variety of physical and time scales.
The travelator tunnel at Locomotive Workshop evocatively links to a now-lost part of the mighty South Eveleigh manufactory, The Foundry. Photo: Daniel Thomas
Spaces and Places
PropMill specialises in delivering meticulously planned and beautifully executed, large scale, built environment artworks in both the public and commercial sphere. We transform the built environment into engaging and beautifully executed experiences by adding layering and depth to new and existing spaces. Thus driving engagement, attention and retention.
Ipswich|On outdoor gallery projections at the corner of Nicholas Street and Union Street provide a focal point and night time activation for Tulmer Place. Photo by Daniel Thomas
From Museums through to heritage sites, PropMill can provide unique and captivating design solutions for existing elements, new projects, and individual displays. In this information rich age of handheld devices, people need deeper, more integrated experiences, to keep their attention. We combine technology, design and information to provide these opportunities.
The Davy Press exhibit employs projection mapping and positional audio to demonstrate the artefacts' function within the Locomotive Workshop. Photo: Daniel Thomas
Exhibits
Sales and Marketing
In a world rich with screens and constant advertising, catching people's attention and ensuring their retention of message now requires more effort. By seamlessly transforming marketing information and branding into memorable experiences and talking points, PropMill can increase reach through word of mouth and social media.
The Caldera Immersive Room at Three Kings uses a cylindrical projection mapped environment to let users explore their new home and community. Photo: Daniel Thomas
Experiential design also lends itself to less permanent events. PropMill has a long history of designing, creating and running spectacular installation at events and festivals. Ranging from building sized interactive pieces, sculptural elements, reactive props, mechanical interactives and stage media. We also work with external agencies to help bring their creative stories to life.
Paper Theatre: interactive projection concept. Vivid Sydney. Render: Daniel Thomas
Events and Festivals
Urban Art
Urban Art should never feel like an afterthought. Through the creation of dynamic media, sculpture, murals, sound and environments, Propmill focuses on creating art that reinforces the culture and messaging of a space. It’s not enough to simply drop a peace of art in a space; that art should communicate the desires, hopes and ambitions of a space.
The central water feature of Westfield Chermside’s new restaurant precinct was transformed into a teeming coral reef for the opening celebrations. Photo: Ben Donnelly
Unique designs require bespoke solutions. Especially when it comes to combining a range of different technologies and media types into a choreographed experience. Our exp[X] range of control systems has been developed to provide these solutions, and the means for their easy management.
PropMill's custom interfaces and exp[X] media servers feature an interface designed for each end users' needs, from guest or live media selection, to detailed sheduling, to lighting and sound control. Image: Leon Fitzpatrick